Sony XR50X93JAEP LCD 4K Ultra HD Exclusiv 2021

Immersive 4K entertainment plus human intelligence.

• 4K HDR TV with Cognitive Processor XR™, Full Array LED and immersive sound with screen technology
• Independently lit or dimmed LED areas allow for more realistic images
• Cognitive Processor XR™ aligns with human vision and hearing for an immersive experience
• Sound-positioning tweeters ensure a breathtaking sound experience
• Versatile stand with two placement options for standard areas and small areas

XR Picture
Enjoy deep, natural and beautiful images from every angle with minimal light reflection. The revolutionary processor mimics human vision, analyzing and optimizing hundreds of thousands of elements on the fly. Combined with our Full Array LED screen, this technology produces ultra-realistic images with true-to-life contrast.

XR colors

See colors that are natural and beautiful to the human eye. With the Cognitive Processor XR, the display can use the full color gamut and recreate each color with subtle, realistic differences. Advanced hues and saturation reveal clear shades and realistic gradations in flowers. Even pale colors look real.

XR Triluminos Pro™

With our Cognitive Processor XR, this TV reproduces color in a way that is pleasing to humans. Experience a wider color palette with a wider tonal range and more saturation, so that even in dark scenes, natural shading and precise details can be seen.

XR contrast

Enjoy breathtaking contrasts - just like in real life. The Cognitive Processor XR analyzes data and optimizes images in the same way the eye focuses for true color and depth. With the XR Contrast Booster, bright areas appear brighter and dark areas become darker. This means that details are no longer lost due to superimposed shadows or overexposure.

XR Contrast Booster 5

By precisely controlling light output across the screen, darkening certain areas and brightening others, XR Contrast Booster adjusts brightness so that highlights are brighter and shadows are deeper blacks. Because bright areas are rendered brighter and dark areas are rendered darker, scenes appear more real - with more detail and depth.

XR HDR Remaster

With XR HDR Remaster, this TV recognizes every object on the screen, analyzes its color and adjusts the contrast. This makes the images even more realistic. With object-based processing in BRAVIA XR, you can adjust shading, saturation, brightness, motion vector, bandwidth and more - it's precision that's redefined. The result is exceptionally lifelike scenes with more depth, realistic textures and natural colors.

XR sharpness

XR 4K upscaling practically converts your entertainment to 4K - regardless of content and device. Our Cognitive Processor XR uses big data and intelligently restores lost textures and details for true-to-life images. Details such as animal fur or the contours of rocks are reproduced in a razor-sharp and natural way.

XR 4K upscaling

This TV's Cognitive Processor XR converts 2K signals to near true 4K quality for an incredibly realistic and immersive viewing experience. The XR 4K upscaling uses large amounts of data to analyze image patterns and reproduce the finest details.

4K XR super resolution

XR Super Resolution recognizes individual objects in an image and reproduces authentic structures on the screen. Our BRAVIA XR processor accurately analyzes and processes data, delivering 4K images with lifelike detail and texture at four times the resolution of Full HD.

4K XR smoothing

XR Smoothing produces smooth, natural-looking 4K images without the banding found on other TVs. Scenes are rendered with thousands of tones, shades and gradations, making them extremely lifelike.

XRMotion

Sports shows and action movies just got more fun. Our Cognitive Processor XR with XR Motion Clarity™ evaluates data combined and ensures clear, pin-sharp action.

XR Motion Clarity

Sports and fast-action scenes appear blurry on some screens. Our latest LED XR Motion Clarity™ technology ensures a smooth, bright and sharp display. Each moment is managed individually, optimizing its duration and increasing the brightness when needed so you don't miss a thing.

4K/120fps

With BRAVIA you're one step ahead. Thanks to HDMI 2.1, you get a refresh rate of 120 fps with compatible games, so that the action in sports and high-performance games is displayed immediately on the screen. With the very low input lag of less than 8.5 milliseconds at 4K/120 fps and the special game mode, gaming is even more fun.

XR sound position

XR Sound Position enables a true-to-life listening experience. With sound-positioning tweeters, this BRAVIA XR Full Array LED TV lets sound follow the action for an immersive experience.

Acoustic Multi Audio™

Acoustic Multi-Audio™ with dedicated sound-positioning tweeters on the rear of the TV lets the sound follow the action, putting you right in the middle of the action.

XR Surround

With BRAVIA XR you always hear true surround sound. XR Surround creates lateral and vertical surround sound for 3D audio without the use of in-ceiling or overhead speakers.

3D surround upscaling

Thanks to the BRAVIA XR signal processing technology, this TV offers a breathtaking experience with multidimensional sound. Feel the sound that surrounds you - not only from left and right, but also from above and below. With 3D Surround Upscaling, you can experience cinema sound thanks to the latest audio formats such as Dolby Atmos® and enjoy vertical surround sound even with content that is not compatible with Dolby Atmos.

google tv

There are over 700,000 films and series to choose from via your streaming services – sorted centrally by topic and genre based on your interests.

Search using voice control

Search for your favorite content with your voice. Thanks to the voice-controlled search, complicated navigation or annoying typing is a thing of the past. Just ask.

Google Assistant

As convenient as never before: your television makes it easier for you to operate. Use your voice to search movies, stream apps, play music, and control the TV. Ask Google "What should I watch?" to get personalized recommendations for titles or genres. You can control smart home devices, get answers like sports scores and more. Talk to Google and get started.

Compatible with Alexa

Connect your Alexa-enabled devices for seamless voice control of a Sony TV. With Alexa, you can turn on your TV, change the channel, control the volume, and more.

Works with Ok Google

Connect to a Google Assistant-enabled device to control your Sony TV by voice. Start your favorite videos on Sony TV with just your voice. Just say "Ok Google".

Works with Apple AirPlay/Apple HomeKit

With Apple AirPlay you can stream video and audio directly from your iPhone, iPad or Mac to your TV. Watch movies and shows with the Apple TV app, your favorite apps, or directly from the Safari browser. Share your photos with everyone in the room.

Chromecast built in

With Chromecast built-in, you can cast your favorite videos, games and apps from your mobile device to your TV in full quality. Just press the cast button on your Android or iOS device and you'll see your favorite content on the big screen. You can continue to use your smartphone or tablet as normal while you are transferring content.

SmartRemote

With our intelligent remote control you control all connected devices centrally. Access series and films from video-on-demand services in seconds with the push of a button.

HD+ operator app

The HD+ Operator App saves you the purchase of additional hardware. Activate the app during the initial setup of your TV and enjoy HD+ services without the HD+ module and external set-top box. Thanks to the app, you don't need an additional remote control.

narrow frame

Because the frame is very narrow, just focus on the picture.

Base with two installation options

With the two-position stand, you have a choice: The default setting is aligned with the image. The narrow setting is suitable for smaller areas.

Living Decor

Our Living Decor concept makes your TV stand out with on-screen graphics, personal photos, design screensavers and clock functions.

light sensor

On regular TVs, changing the light level in the room doesn't affect the brightness. As a result, images are often displayed either too dark or too bright. A light sensor is integrated in this TV, which adjusts the picture brightness to the lighting conditions in the room, thus ensuring a perfect TV experience with a brighter display in bright rooms and a darker picture in dark rooms.

Acoustic AutoCalibration

No matter where you sit in front of the TV: your position is recognized and the sound is optimized so that it feels like you are sitting directly in front of the TV. Your sound experience is influenced by your room environment. Curtains, for example, absorb sound and objects in front of the TV can affect the quality of the sound. This TV recognizes objects and optimizes the sound for your surroundings.

Netflix Calibrated Mode

This mode was specially developed for Netflix original productions and reproduces the picture quality of the studio production on the TV. Netflix Calibrated Mode faithfully reflects the filmmaker's vision and creative intent.

IMAX Enhanced

This Sony 4K Smart TV is IMAX Enhanced certified for rich pictures and great sound. Enjoy more immersive home entertainment with the IMAX Enhanced picture mode, which brings out the best in IMAX Enhanced-enhanced content.

Dolby Vision® and Dolby Atmos®

Get that real cinema feeling at home. Dolby Vision® provides an authentic viewing experience with vivid images, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™

An extensive film library is included. BRAVIA XR technology, Pure Stream and IMAX Enhanced deliver stunning pictures and powerful sound no matter what you're watching.