Sony XR83A90JAEP OLED 4K Ultra HD HDR 2021

4K HDR TV with OLED screen, Cognitive Processor XR™ and on-screen speaker sound

• OLED offers unbeatable blacks, contrasts and colors.
• Cognitive Processor XR™ aligns with human vision and hearing for an immersive experience
• Thrilling sound through screen speakers with XR processor
• Stand that can be positioned in different ways for a wide range of installation options

World's first TV with cognitive intelligence

Our BRAVIA XR™ TV takes picture and sound to the next level with the Cognitive Processor XR. Inspired by how people see and hear, it offers a whole new immersive experience.

Revolutionary, true-to-life OLED images

Enjoy breathtaking contrasts on our best OLED yet with deep and natural images. Its revolutionary processor analyzes like the human eye and optimizes hundreds of thousands of elements in no time at all. Featuring our unique OLED screen, this technology delivers pure blacks and our brightest images yet.

A captivating sound experience

With our modern screen speaker technology with the Cognitive Processor XR, every sound source produces immersive sound. Hear clearer and more precisely positioned audio for all content. Experience the new dimension of entertainment - with sound and image in perfect harmony.

Thousands of movies and shows available with your voice

Thanks to voice control, you can quickly browse the program. Search for tracks with your voice. Or do a more general search, e.g. B. "Show me sci-fi shows."

Recycle. Renew. To reduce.

The BRAVIA XR TVs not only impress with their design, but are also environmentally friendly. The back of our large-screen models consists of up to 40% sustainable materials.

Experience realistic depth with ultimate blacks and our brightest OLED images

The Cognitive Processor XR analyzes data and enhances images the way the eye focuses on true color and depth. With XR OLED Contrast Pro, brighter values are achieved for light and deeper blacks for dark areas. This way, no details are overlaid by shadows or lost due to overexposure.

Large color gamut in naturally beautiful colors

See colors that are natural and beautiful to the human eye. With the Cognitive Processor XR, the display can use the full color gamut and recreate each color with subtle, realistic differences. Advanced hues and saturation reveal clear shades and realistic gradations in flowers. Even pale colors look real.

Intelligently restore lost structures

XR 4K upscaling converts virtually any content to 4K 8 resolution, regardless of content or source. Our Cognitive Processor XR uses large amounts of data and intelligently restores lost structures. See more lifelike details, such as animal fur or razor-sharp rocks.

Intelligent motion processing for sharp images in fast-moving scenes

Sports shows and action movies just got more fun. Our Cognitive Processor XR with XR Motion Clarity™ evaluates data combined and ensures clear, pin-sharp action.

The screen is the speaker, the sound fits the action

XR Sound Position enables a true-to-life listening experience. The BRAVIA XR 4K OLED TV's screen doubles as a speaker, so the sound follows the action for an immersive experience.

3D surround sound for all your content

With BRAVIA XR you always hear true surround sound. XR Surround creates lateral and vertical surround sound for 3D audio without the use of in-ceiling or overhead speakers.

Voice Zoom™ 2 amplifies voices for clearer dialogue

Hear dialogue more clearly without turning up the volume. Even when speech is difficult to understand, Voice Zoom 2 recognizes the type of voice, analyzes it and reproduces it more clearly.

Your favorite content from your smartphone in a big way

Enjoy videos, photos, games and many other content from your iOS or Android devices quickly and easily on the big screen. 1011

Just one smart remote to control all your devices

With our intelligent remote control you control all connected devices centrally. Access series and films from video-on-demand services in seconds with the push of a button.

Beautiful design for an immersive viewing experience

The minimalist one slate design with a slim frame includes an elegant glass panel that doesn't distract you. Whether it's on a stand or on the wall, this TV scores with appealing looks and sound.

Actual appearance may vary depending on TV size.

Premium 3-way multi-position foot for flexible installation

The choice is yours with the 3-position multi-position foot: The standard setting focuses on the image. The narrow setting is suitable for smaller areas. With the soundbar setting, the sound system is optimally positioned

ELEGANT DESIGN - Less frame, more picture

This TV with a frameless design does not distract with its slim and elegant shape, so you can concentrate on what is important: the picture.

Clear design from every perspective

The cable holders keep cables hidden so your TV looks good from the front, sides and back.

Premium backlit remote control

The premium remote control made of brushed aluminum fits comfortably in your hand and is also visible in the dark.

Great pictures and great sound in any environment

Lean back for an immersive viewing experience. Our unique Ambient Optimization technology with light and color sensor automatically adjusts picture and sound to the environment.

Studio-quality entertainment just as the director intended

Technologies such as Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision® ensure that the images displayed correspond to the creative intention of the director. Because this TV is Calman Ready, it's even suitable for use in post-production.