Privacy Policy

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is AUDITORIUM GmbH, Feidikstr. 93, 59065 Hamm, Germany, Tel.: +49 2381 9339 0, Email: shop@auditorium.de. The controller of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: "Erich Zimmermann c/0 ZiDa-Datenschutz GmbH, Waldhofer Str. 102, D-69123 Heidelberg, www.zida-datenschutz.de, Telephone: +49 621 - 3069 6731, Email: e.zimmermann@zida-datenschutz.de"

2) Data collection when visiting our website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

For the hosting of our website and the display of the page content, we use a provider who provides its services either directly or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in your web browser's cookie settings overview.

If personal data is also processed through individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We use a cookie called auditorium-session to track which products you viewed during your shop visit. This data can be linked to your customer account or the data you provided, e.g. in the context of personalized recommendations. The legal basis is your voluntary consent or our legitimate interest in improving our offering. You can object to this processing at any time in the cookie banner or revoke any consent you have already given.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Zammad (live chat system) This website uses a live chat system to communicate directly with our site visitors. The software "Zammad" is operated independently by us on servers within the European Union. Data transmitted via chat will not be passed on to the manufacturer (Zammad GmbH, Marienstraße 11, 10117 Berlin, Germany) or other third parties.

The processing of personal data entered in the chat takes place either in accordance with Art. 6 (1) (b) GDPR, insofar as it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in efficient and user-friendly support of our Site visitors.

The data transmitted during the chat will be deleted, subject to any conflicting statutory retention periods, as soon as the matter in question has been conclusively clarified.

For the purpose of improving our services, pseudonymized usage data may be collected and evaluated using cookies. This data is not used for personal identification and is not merged with other data sources. If a personal reference can be established, the processing is based on our legitimate interest in the statistical analysis of user behavior for optimization purposes pursuant to Art. 6 (1) (f) GDPR.

The setting of cookies can be prevented by selecting the appropriate settings in your browser. In this case, the functionality of our website may be limited. You can object to the collection and storage of data for the creation of pseudonymized user profiles at any time with future effect.

5.2 Trustpilot

For review reminders, we use the services of the following provider: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark

Only on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address and, if applicable, other customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent to us or the provider at any time with future effect.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.3 Calenso

To provide an online appointment booking function, we use the services of the following provider: Calenso AG, Neuenkirchstrasse 19, 6203 Sempach Station, Switzerland

For the purpose of scheduling an appointment, your first and last name, email address (and, if applicable, your telephone number if a telephone appointment is desired) are collected in accordance with Art. 6 (1) (b) GDPR and transmitted to the provider in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in effective customer management and efficient appointment management, where they are stored for appointment organization.

After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

5.4 WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "business version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (e.g., a completed order), we will store and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and respond to your request. Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) so that we can assign your request to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we will save and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used solely to respond to your request via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company, Meta Platforms Inc., in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use upon first use of the app on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

5.5 Sending emails via Mailgun

We use the service Mailgun to send transactional emails (e.g., order or system notifications). The provider is Mailgun Technologies Inc., 112 E Pecan St #1135, San Antonio, TX 78205, USA, with a European branch at Mailgun Technologies SAS, 21 rue de Stalingrad, 94110 Arcueil, France. Emails are sent exclusively via server locations within the European Union. Personal data is not transferred to the USA.

The data is processed on the basis of Art. 6 (1) (b) GDPR (performance of the contract) or on the basis of our legitimate interest in secure and reliable email communication pursuant to Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with Mailgun in accordance with Art. 28 GDPR, which ensures that our users' data is processed exclusively in accordance with our instructions and is not passed on to unauthorized third parties.

5.6 When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is for the purpose of entering into a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the above-mentioned address of the responsible party. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that conflict with them, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range, as those you have already purchased. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time, with future effect, by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 MailChimp

Our email newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will forward the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

7.4 Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use this information to send you interesting offers and information about our products by post. You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Disclosure of personal data to shipping service providers

- DHL

We use the following transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.
- DHL Express

We use the following transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.
- Kühne+Nagel

We use the following transport service provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen

The consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.

8.3 Use of payment service providers (payment services)

- Financing via TARGOBANK

We offer our customers the option of financing the purchase price through TARGOBANK AG, Kasernenstraße 10, 40213 Düsseldorf. If you select this payment method, the personal data required to process the financing (e.g., name, address, contact details, date of birth, purchase price, installment amount, bank details) will be transmitted to TARGOBANK.

The data is processed on the basis of Art. 6 (1) (b) GDPR (implementation of pre-contractual measures and contract fulfillment). For the purpose of conducting the credit check and credit decision, TARGOBANK processes the transmitted data independently as a credit institution.

Further information on data processing by TARGOBANK can be found in TARGOBANK's privacy policy at: https://www.targobank.de/de/datenschutz.html.

- Easycredit installment purchase

One or more online payment methods from the following provider are available on this website: TeamBank AG, Beuthener Str. 25, 90471 Nuremberg, Germany

If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires the provider to pay in advance (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to provider-internal criteria pursuant to Art. 6 (1) (f) GDPR, identity and credit information from the following credit agencies may also be included in the decision during the application review process:

Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Germany
SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
Infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany

The credit report may contain probability values (so-called scores). To the extent that scores are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used in the calculation of the scores.

You can object to this processing of your data at any time by sending us a message or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Mollie

One or more online payment methods from the following provider are available on this website: Mollie BV, Keizersgracht 313, 1016 EE Amsterdam, Netherlands.

If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

The following payment methods are available to you via Mollie: iDEAL, KBC/CBC Payment Button, Bancontact, Bancomat Pay, credit card, Belfius, in3, Giropay, Swish, Multibanco, MB WAY, Satispay, Klarna (via Mollie), BLIK, TWINT, Apple Pay, Trustly, EPS, Przelewy24.

Please note: If you select one of these payment methods, your data will also be processed by the respective payment provider. The privacy policy of the respective provider applies. Further information on data processing by Mollie itself can be found at: https://www.mollie.com/de/privacy.

- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires us to make an advance payment, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted in view of payment and/or default risks.

- Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that combines PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we will pass your payment data on to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

If the PayPal payment method "Purchase on account" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis is Art. 6 (1) (b) GDPR. In this case, RatePay will conduct an identity and credit check in its own name to determine your solvency in accordance with the principle mentioned above and will forward your payment data to credit agencies based on its legitimate interest in determining your solvency in accordance with Art. 6 (1) (f) GDPR. A list of credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use a local third-party payment method, your payment data will initially be transferred to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR to process the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

9) Web analysis services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to your person.

The information is transferred to Google servers and processed there. This may also involve transferring it to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website can use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including those for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.

9.2 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which Google truncates to prevent it from being directly linked to your person.

The information is transferred to Google servers and processed there. This may also involve transferring data to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including those for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

Collection of data provided by users
To improve the analysis results for users whose contact information we have received as part of business or business-like relationships, we use the "Collection of data provided by users" function.
Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, we transmit one or more files containing aggregated customer data (primarily email address and telephone number) electronically to Google as part of this function. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up.
The processing serves to refine measurement data, improves cross-device user tracking, and enables the integration of analysis results into Google Ads' advertising personalization and conversion tracking functions.
You can revoke your consent at any time with future effect. Further information on Google's data protection measures regarding the transmission of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

9.3 Google Tag Manager

This website uses "Google Tag Manager," a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service perform any independent data analyses. However, when you access a page, Google Tag Manager transmits your IP address to Google and may store it there. Transmission to Google LLC servers in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.4 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. It will not be combined with other clear personal data collected about you.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

9.5 Plausible

This website uses "Plausible," a web analysis tool provided by Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia.

This anonymously records the interactions of randomly selected, individual visitors with the website. This creates a log of, for example, mouse movements and clicks with the aim of identifying opportunities for improvement of the respective website. At no time is personal data collected or processed. When using this website, Plausible only collects non-personal data, such as information about the browser and user agent. This data is stored in a non-personally identifiable form and evaluated for statistical purposes. It is deleted as soon as the data is no longer needed for our analysis purposes.

If personal data is processed in individual cases, the processing is based on our legitimate interest in the statistical evaluation of user behavior for optimization purposes in accordance with Art. 6 (1) (f) GDPR.

10) Retargeting/remarketing and conversion tracking

10.1 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. Using Google Ads Remarketing may also result in the transmission of personal data to Google LLC's servers in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.2 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This allows us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising is displayed based on a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that is highly likely to correspond to your product and information interests.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

10.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received as part of business or business-like relationships with even more targeted advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's data protection regulations can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.4 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google's data protection regulations can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.5 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website trackable and sends the collected information to Microsoft. This allows certain predefined goals, such as purchases or leads, to be statistically recorded and evaluated in order to tailor the targeting and content of our offerings to suit users' interests. The tags are never used to personally identify users.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

11) Page functionalities

11.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the time of video playback to load the content. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not wish to be assigned to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the "Cookie Consent Tool" provided on the website.

11.2 Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the Captcha window, the provider uses "Google Fonts," i.e., fonts downloaded from the Internet by Google. No further information beyond that mentioned above, which is already transmitted to Google via the ReCaptcha functionality, is processed.

The service checks whether an input has been made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider's servers for evaluation. Cookies, i.e. small text files stored in the browser of the device, may be used for this purpose.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.3 Applications for job vacancies by email

We advertise currently vacant positions in a separate section on our website. Interested candidates can apply by email to the contact address provided.

Applicants must provide all personal information necessary for a sound assessment, including general information such as name, address, and contact details, as well as performance-related documentation and, where applicable, health-related information. Application details can be found in the job posting.

After receiving the application by email, the data will be stored and evaluated exclusively for the purpose of processing the application. For follow-up inquiries, we will use either the applicant's email address or telephone number. Processing is based on Art. 6 (1) (b) GDPR (or Section 26 (1) BDSG), according to which completing the application process is considered the initiation of an employment contract.

If, as part of the application process, applicants are asked to provide special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g., health data such as information on severe disability), the data will be processed in accordance with Art. 9 (2) (b) GDPR so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 (1) (h) GDPR if it is carried out for the purposes of health care or occupational medicine, for the assessment of the applicant's ability to work, for medical diagnostics, for the provision of care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector.

If the applicant is not selected or withdraws their application prematurely, their submitted data and all electronic correspondence, including the application email, will be deleted after a corresponding notification, at the latest after six months. This period is determined by our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in fulfilling our obligations under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 (1) (b) GDPR (when processed in Germany in conjunction with Section 26 (1) BDSG) for the purpose of implementing the employment relationship.

11.4 Online applications via a form

We advertise currently vacant positions in a separate section on our website, for which interested parties can apply using a corresponding form.

When you submit the form, your applicant data will be transmitted to us in encrypted form using state-of-the-art technology, stored by us, and evaluated solely for the purpose of processing your application. This processing is based on Art. 6 (1) (b) GDPR (or Section 26 (1) BDSG), which defines completing the application process as the initiation of an employment contract.

If the applicant is not selected or withdraws their application prematurely, the data submitted via the form and all electronic correspondence, including the application email, will be deleted after a corresponding notification, at the latest after six months. This period is determined by our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in fulfilling our obligations under the regulations on equal treatment of applicants.

11.5 Personio

For the administration, organization, and processing of online applications, we use the software of the following provider: Personio SE & Co. KG, Seidlstraße 3, 80335 Munich

Based on our legitimate interest in effective and user-friendly applicant management, your data submitted as part of the online application will be passed on to the provider in encrypted form in accordance with Art. 6 (1) (f) GDPR, stored there, and made available to us for the purpose of processing your application.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

12) Tools and Other

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the website in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking the boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user grants the corresponding consent by checking the boxes. This ensures that such cookies are only placed on the user's device if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data. Reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent granted in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT OF OBJECTION

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, with effect for the future, for reasons arising from your particular situation.

If you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

If you exercise your right of objection, we will stop processing the data concerned for direct marketing purposes.

14) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required for the performance or initiation of a contract and/or we no longer have a legitimate interest in continued storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

As of: September 12, 2025, 8:34:36 a.m.