Loewe

• Quality · Made in Germany · Luxury

Loewe televisions – where premium technology meets timeless elegance

Loewe televisions have always been something special. The menu is consistently logical and well-designed, the picture quality is consistently high, and the tactile quality of the casings and remote controls always exudes a special sense of value – and this remains true in the latest generation. The new series are called Stellar, Inspire, Callas, and Iconic. In addition, there are the dynamic We by Loewe televisions.

For the first time, Loewe is offering a choice between two operating systems, Tizen OS and Vidaa, in its Stellar series – the idea being to provide each user with a personalized user interface. Simply choose the device that best suits your needs. As always, you can rest assured that Loewe products are of the highest quality. Loewe TVs will soon be available in our stores in Münster, Hamburg, and Hamm.

A pioneer in consumer electronics

Loewe was founded in Berlin in 1923 by brothers Siegmund and David Ludwig Loewe. The company recognized the potential of electronic media early on and developed one of the first integrated radio sets. With this innovation, Loewe made a crucial contribution to the spread of radio in German households. In the following decades, Loewe was repeatedly a technological pioneer – from vacuum tube technology and television sets to digital audio and video transmission. After the Second World War, the company headquarters were moved to Kronach. Particularly in the 1950s and 1960s, Loewe televisions were considered the epitome of quality and status.

Icon of premium consumer electronics

For over 100 years, the Loewe brand has stood for technological excellence, meticulous craftsmanship, and uncompromising quality. Few other German companies in the premium consumer electronics sector combine technology, design, and sustainability as consistently as Loewe. The brand is far more than a manufacturer of televisions and audio systems – it is synonymous with luxury, innovation, and timeless elegance. Characterized by a pioneering spirit, bold new beginnings, and continuous development, Loewe has remained true to its clear brand philosophy to this day: to create high-quality technology as a lasting design object.

Sustainable luxury & "Made in Germany" quality

Loewe consciously positions itself in the premium and luxury segment. The focus is not solely on technical performance, but on a holistic understanding of quality. Sustainable luxury is a central guiding principle: Loewe products are long-lasting companions, not short-lived consumer goods. A crucial factor is manufacturing "Made in Germany." Development, design, and final assembly take place primarily at the Kronach site in Bavaria. This enables the highest quality controls, short production routes, and fair working conditions. High-quality materials, modular construction, and repairability extend the product lifespan and conserve valuable resources. Timeless design also defines the brand: Clean lines, minimalist forms, and elegant aesthetics make Loewe televisions and audio systems stylish interior design objects. This design philosophy has received numerous international awards and underscores the brand's exclusive aspirations.

Quality as identity

A key to Loewe's success is the close collaboration between engineers, designers, and craftspeople. Technology and design are understood as a unified whole. Furthermore, Loewe offers a high degree of customization: materials, colors, and installation solutions can be tailored to individual living concepts – a clear distinction from mass production.

Reorientation & Acquisition 2019 – A Future with Tradition

With its realignment in 2019, Loewe entered a new, stable growth phase. Under new management, the focus was placed on brand strength, technological innovation, and economic sustainability. The acquisition by the investor Skytec secured financial stability and enabled targeted investments in product development and design. The newly founded Loewe Technology GmbH deliberately remained based in Kronach, thus preserving the connection to the company's history. Modern technologies such as OLED displays, smart user interfaces, and high-quality sound systems solidify Loewe's position in the international luxury segment.

Premium picture and sound worlds from Loewe

Loewe televisions stand for a harmonious interplay of first-class picture quality, powerful sound and elegant design.

Loewe TV series overview:

• Stellar: High-quality OLED and LED TVs with brilliant colors, deep blacks and flexible setup options for modern living spaces.
• Inspire: User-friendly smart TVs with impressive picture and sound quality – ideal for uncomplicated premium enjoyment.
• Inspire Iconic: Exclusive design accents, exquisite materials and integrated sound systems for sophisticated living concepts.
• Callas: The premium series for the highest demands: outstanding picture quality, individual setup and timeless design.

Loewe Leo headphones – where sound meets design

The Loewe Leo headphones combine precise sound, exceptional comfort, and minimalist design. Powerful bass, clear mids, and refined highs deliver an immersive listening experience. Bluetooth connectivity, an integrated microphone, and intuitive controls make them the ideal companion for music, phone calls, and on-the-go use – stylish, functional, and unmistakably Loewe.

Brand Ambassador – Luxury, Performance & Lifestyle

An important part of the brand strategy are global brand ambassadors who authentically represent Loewe's values.

• Kylian Mbappé: global brand ambassador since 2023, stands for dynamism, top performance and international appeal.
• Alexander Zverev: Part of the “The Best for the Best” campaign, especially for the Loewe Leo headphone series
• David Guetta: combining music, lifestyle and technology in international campaigns

These personalities strengthen the connection between traditional luxury and modern lifestyle culture, without losing sight of Loewe's core values.

FAQ

Where are Loewe products manufactured?

Loewe manufactures its premium televisions and audio systems primarily in its own factory in Kronach, Bavaria. Development, design, and final assembly take place on-site to ensure the highest quality standards. High-quality materials, modular construction, and precise craftsmanship guarantee durability and premium quality.

How do Stellar, Inspire, Callas and Iconic differ?

Stellar: High-quality OLED and LED TVs with brilliant colors, deep blacks, and flexible setup options. This series offers top-level technical performance and modern features such as selectable operating systems (Tizen OS or Vidaa).

Inspire: User-friendly smart TVs with impressive picture and sound quality. Ideal for uncomplicated premium enjoyment.

Callas: The premium series for discerning users: outstanding picture quality, individual setup and timeless design.

Iconic: Exclusive design accents, exquisite materials and integrated sound systems for stylish living concepts.

How does streaming work via LOEWE devices?

Loewe Smart TVs support popular streaming services such as Netflix, Disney+, Amazon Prime Video, TIDAL, and others. Users can enter their account details, select content, and stream directly via the intuitive user interface or the Loewe app.

What sets LOEWE apart from other high-end brands?

Loewe consistently combines three aspects: outstanding picture and sound quality, innovative design, and durable "Made in Germany" manufacturing. Modular construction, high-quality materials, and precise craftsmanship ensure reliability and longevity. Furthermore, Loewe allows for customization in terms of materials, colors, and placement, making the devices unique premium objects.

What makes LOEWE special?

The defining characteristic is the combination of technical excellence, intuitive usability, and aesthetic clarity. Loewe products combine modern OLED and LED technologies with smart user interfaces, premium materials, and timeless design. The Stellar series, in particular, allows users to choose their operating system for the first time, offering a personalized user experience.

Is LOEWE suitable for beginners in the premium TV sector?

Yes. While series like Callas or Stellar are designed for tech-savvy users and demanding home cinemas, Inspire offers intuitive operation and excellent picture and sound quality, so that even beginners can immediately enjoy premium entertainment.

Why buy LOEWE in the auditorium?

Purchasing a Loewe device from Auditorium GmbH offers significant added value beyond mere product access, going far beyond online shopping. At Auditorium, customers experience Loewe televisions, audio systems, and accessories live and in a real-world environment – with original picture and sound quality, just as they would experience it at home. Thanks to professional on-site consultation, you receive a personalized product recommendation tailored to your living situation, viewing and listening habits, and design preferences. Another advantage is the personal service, which goes beyond standard online advice.

• Live demonstrations of the latest Loewe technologies (OLED, Smart Features, Soundscapes)
• Comparison of several models directly on site
• Personalized furnishing tips from specialists
• Frequently offered services include scheduling appointments for installation or home testing.

Experience Loewe Live

Loewe components are available for demonstration in our stores in Hamm, Hamburg, and Münster . In a quiet listening environment, you have the opportunity to experience the different product lines in direct comparison and receive personalized advice. We are happy to take the time to work with you to find the perfect Loewe solution for your individual listening habits and room acoustics. To ensure an undisturbed listening experience tailored to your needs, please schedule an appointment in advance using our contact form.

+49 2381 9339-70
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