Sony FW-98BZ50L Bravia 4K UHD HDR 780nit

BENQ BN59-01226A

Sony presents the 4K display with XR processing, which offers unparalleled picture quality.

Superior picture quality and brightness on the largest screen

The 98-inch BRAVIA BZ50L is the brightest and largest BRAVIA display. Designed to perform flawlessly in demanding professional environments, it offers cutting-edge technology and easy-to-use installation features. With 780 nits of brightness, cinema-quality colors, outstanding contrast and a huge viewing angle, plus double the storage for more apps and content, this 4K HDR display is impressive in every way.

Spectacular brightness of 780 nits and more

In busy retail stores or lobbies, the 98-inch BRAVIA impresses with an exceptional screen brightness of 780 nits, which stands out even in light-filled rooms. Full Array Local Dimming increases the light output to an impressive 1500 nits.

Always outstanding images

High update speed

The 98-inch BRAVIA features a 120 Hz 4K panel with XR Motion Clarity and Motionflow XR to make fast movements smoother, clearer and more realistic.

Richer, more vibrant colors

XR Triluminos Pro color technology offers a wider range of lifelike colors and tones thanks to Sony's unique Cognitive Processor XR.

Cognitive Processor XR™

The world's first picture processor with cognitive intelligence understands how people really see the world. The 98-inch BRAVIA with Cognitive Processor XR™ offers a completely new viewing experience that immerses the viewer deeper into the scenes.

Discover a wider range of beautiful, natural colors with expanded hue and saturation range, vibrant shades and realistic textures.

The Cognitive Processor XR™ accesses huge amounts of image data and restores lost details and structures in upscaled image sources.

XR Motion Clarity™ analyzes scene data to ensure fast-paced scenes remain smooth, bright and clear.

With XR Contrast Booster, bright areas become brighter and dark areas become darker, giving scenes more depth without losing detail in highlights and shadows.

Professional design for flexible installation

Many displays that are described as "professional" are just traditional TVs with added features, but the 98" BRAVIA has been designed from the ground up for faster, easier and more flexible installation in retail and corporate environments.

Lower weight

The 98-inch BRAVIA BZ50L weighs approximately 20 kg less than the previous 100-inch model, reducing the lifting burden for installation teams.

Safe wearing

The ergonomically arranged horizontal levels at the bottom are easy to grip, making lifting easier and more comfortable.

Easier access

The BRAVIA can be transported vertically, making it easier to access elevators and stairs.

Side connections

All signal ports – including audio, video, network, control and USB ports – are located on the side of the display for easy installation.

Discreet positioning of the logo

The Sony logo is discreetly placed on the edge of the display's slim 20mm frame, so nothing distracts from the impressive large format image.

Portrait and tilt

BRAVIA can be installed in portrait or landscape orientation to suit any commercial or retail space. The tilt range is -15 to +20 degrees for even more flexibility.

Robust usability

The BRAVIA FW-98BZ50L offers numerous useful functions for companies, including purpose-oriented applications and individual setting options to make daily work more efficient.

Professional settings

BRAVIA allows you to customize settings to suit the exact needs of a corporate or retail environment. Input or remote control functions can be disabled, labels removed and buttons locked to prevent tampering. Display settings can be customized, saved and easily copied from display to display using a USB stick.

Simple signage

Digital signage makes it easy to inform and guide visitors in retail stores and corporate spaces. The integrated BRAVIA Signage Free (BSF) software automatically plays HTML content, videos and photos copied to a USB stick.

Get in touch more easily

With Google Meet from the Google Play Store and a compatible webcam, simple video meetings can be held on the large 98-inch screen.

Easy screen mirroring

With built-in support for Apple AirPlay and Google Chromecast, content can be wirelessly streamed from a handheld device to the BRAVIA.

Flexible content layout

Thanks to the integrated support for HTML5, interactive signage content can be displayed without a special set-top box, media player or PC. On-screen content can be freely designed with 4K video, images or via the HDMI input.

Great pictures in no time

With one-step setup, BRAVIA offers presets for different environments, such as meeting rooms or vibrant signage, so you can achieve impressive results without much effort.

Large internal memory with 32 GB

While the internal storage on some displays is used up by the operating system, the 98-inch BRAVIA offers double the storage with 32GB, allowing more apps, photos, videos and digital signage to be stored.

Sustainability in every environment

Growing demand for larger displays increases resource and energy consumption, but Sony is committed to sustainability to achieve efficiency gains from product development to display.

Discover BRAVIA display solutions

Sony offers a comprehensive range of display solutions – including professional 4K HDR displays, projectors and video walls – to meet the most demanding business needs.

Education

Learning in lecture halls, auditoriums and classrooms is enriched.

Corporate work areas

Visual communication in boardrooms, lobbies and meeting rooms is taken to the next level.