Sony FW-98BZ50L Bravia 4K UHD HDR 780nit

BRAVIA FW-98BZ50L

Sony presents the 4K display with XR processing, which offers unparalleled image quality.

Superior image quality and brightness on the largest screen

The 98-inch BRAVIA BZ50L is the brightest and largest BRAVIA display. Specifically designed for flawless performance in demanding professional environments, it offers cutting-edge technology and user-friendly installation features. With 780 nits of brightness, cinema-quality colors, outstanding contrast, a huge viewing angle, and double the storage for more apps and content, this 4K HDR display is impressive in every way.

Spectacular brightness of 780 nits and more

In busy retail stores or lobbies, the 98-inch BRAVIA impresses with an exceptional screen brightness of 780 nits, which is noticeable even in brightly lit rooms. Full Array Local Dimming boosts the light output to an impressive 1500 nits.

Always outstanding images

High update speed

The 98-inch BRAVIA features a 4K panel with 120 Hz, equipped with XR Motion Clarity and Motionflow XR to reproduce fast movements more smoothly, clearly, and realistically.

Richer, more vibrant colors

Thanks to Sony's unique Cognitive Processor XR, XR Triluminos Pro color technology offers a wider range of lifelike colors and tones.

Cognitive Processor XR™

The world's first image processor with cognitive intelligence understands how people truly see the world. The 98-inch BRAVIA with Cognitive Processor XR™ offers a completely new viewing experience that immerses the viewer deeper into the scenes.

Discover a wider range of beautiful, natural colors with an expanded hue and saturation range, vibrant shades, and realistic textures.

The Cognitive Processor XR™ accesses vast amounts of image data and restores lost details and structures in upscaled image sources.

XR Motion Clarity™ analyzes scene data to ensure that fast-moving scenes remain smooth, bright, and clear.

XR Contrast Booster makes bright areas brighter and dark areas darker, giving scenes more depth without losing detail in highlights and shadows.

Professional design for flexible installation

Many displays marketed as "professional" are simply conventional televisions with added features. The 98-inch BRAVIA, however, was designed from the ground up for faster, easier, and more flexible installation in retail and corporate environments.

Lighter weight

The 98-inch BRAVIA BZ50L weighs approximately 20 kg less than the previous 100-inch model, reducing the lifting load for installation teams.

Safe carrying

The ergonomically arranged horizontal levels at the bottom are easy to grip, making lifting easier and more comfortable.

Easier access

The BRAVIA can be transported vertically, which makes it easier to access elevators and stairs.

Side connections

All signal connections – including audio, video, network, control and USB ports – are located on the side of the display to facilitate installation.

Discreet logo placement

The Sony logo is discreetly placed at the edge of the display's slim 20mm bezel, so that nothing distracts from the impressive large-format image.

Portrait format and tilt

The BRAVIA can be installed in portrait or landscape orientation, adapting to any business or retail space. Its tilt range of -15 to +20 degrees offers even greater flexibility.

Robust user-friendliness

The BRAVIA FW-98BZ50L offers numerous useful functions for businesses, including purpose-built applications and individual settings to make daily work more efficient.

Professional settings

The BRAVIA allows you to precisely tailor settings to the requirements of corporate or retail environments. Input or remote control functions can be disabled, labels removed, and buttons locked to prevent tampering. Display settings can be customized, saved, and easily copied from display to display using a USB flash drive.

Simple signage

Visitors can be easily informed and guided using digital signage in retail stores and corporate areas. The integrated BRAVIA Signage Free (BSF) software automatically plays HTML content, videos, and photos copied to a USB drive.

Get in touch more easily

Using Google Meet from the Google Play Store and a compatible webcam, simple video meetings can be conducted on the large 98-inch screen.

Simple screen mirroring

With integrated support for Apple AirPlay and Google Chromecast, content can be wirelessly transferred from a handheld device to the BRAVIA.

Flexible content layout

Thanks to integrated HTML5 support, interactive signage content can be displayed without a special set-top box, media player, or PC. On-screen content can be freely customized with 4K video, images, or via the HDMI input.

Great pictures in no time.

Thanks to its one-step setup, the BRAVIA offers presets for different environments, such as meeting rooms or dynamic signage, so impressive results can be achieved without much effort.

Large internal storage with 32 GB

While the internal storage on some displays is used up by the operating system, the 98-inch BRAVIA with 32 GB offers double the storage space, allowing more apps, photos, videos and digital signage to be stored.

Discover BRAVIA display solutions

Sony offers a comprehensive range of display solutions – including professional 4K HDR displays, projectors and video walls – to meet the most demanding business requirements.

Education

Learning in lecture halls, auditoriums and classrooms is enriched.

Corporate work areas

Visual communication in boardrooms, lobbies and meeting rooms is being taken to the next level.